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What is Branding?

Branding is the effort of creating and using a common “look and feel” in every aspect of a business that will somehow be seen by the public – prospects, clients, competitors, employees, suppliers and so on.


Branding ensures continuity and harmony in all messages, thus conveying a high degree of professionalism in all that your business does.

Branding can include:

  • Name of the company
  • Names of product lines
  • Corporate Logo
  • Colors
  • Website design
  • Email signatures
  • Business cards
  • Letterhead
  • Advertising
  • Corporate gifts (mugs, shirts, pens, keychains, etc.)
  • Vehicle painting
  • Office signage
  • Product packaging
  • Uniforms

designs branding for simple or complex projects, with results compiled in a “Brand Book” which sets the standards to be used by all departments and outside providers.

Please contact us to discuss your needs and how WALO can help.

Samples of past work: Branding
To see more of our past work, click here!