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To be able to translate a positive identity into the brand that would conquer the consumer.
When we started the Pronto creation project, Quitei! something seemed very clear to us: the logo would have to convey POSITIVE characteristics. As a company that negotiates due amounts, it is essential that the Visual Identity is user-friendly, attracting and convincing the debtor to close a deal. More than that, it needs to convey other qualities such as: security and practicality, bringing to the debtor the feeling that their problems can be solved in a few “clicks”.
