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The creation of the brand was associated with the development of a line of supplements for athletes and the image of one of the most renowned right-backs that the Brazilian Soccer Team has ever had: Daniel Alves. A somewhat difficult task since the area of supplements uses packaging with a very specific identity. They are strong and use heavy lines normally designed to sell the concept of “strength” and “energy”
Our job was to keep the brand “completely independent” from the packaging identity, thus enabling it to be used in the future in other types of products and services. The work sought to understand everything involved, including Daniel Alves’ most remarcable. characteristics
