Shot on iPhone: The Winners of Apple’s Macro Photography Contest


When Apple launched the iPhone 13 family, one of the features that made the Pro models standout was the addition of a macro photography mode which lets you take close up photos of small subjects. Macro photos have a up-close point-of-view which can transform a mundane subject like a strawberry floating in soda into something dramatic and ethereal.

To celebrate the new camera feature, Apple made its latest Shot on iPhone photo contest all about macro photography. Over the past several weeks Apple received macro photos taken with the iPhone 13 Pro or 13 Pro Max from all over the world. A panel of judges which included a mix of Apple employees and photographers Anand Varma, Apeksha Maker, Peter McKinnon, Paddy Chao, Yik Keat Lee selected 10 winning photos to be featured on Apple’s website, Instagram page and on billboards in cities around the world.

A surfer, a graphic designer, college students, several engineers and professional photographers took the winning photos. They reside in the US, China, Hungary, India, Italy, Spain, Thailand and Argentina.

Ashley Lee is a freelance photographer based in San Francisco. Her photo, Strawberry in Soda, is one of 10 winning photos from Apple’s Shot on iPhone: macro photography contest. You can see it above.

“I chose a strawberry as the subject because I liked how the bright red popped against the black background. The stark contrast focuses your attention on the strawberry and its bubbles, and makes it seem as if the strawberry is floating in space,” said Lee.